My “Why” for Writing This Book

ericshelly youngTwenty-two years ago my wife and I lived in a studio apartment— just big enough for a queen-size bed and our stereo equipment—in Southern California. I was struggling to pay rent, our car payment/ insurance and food. I was naive to wealth and didn’t understand anything about finances, from making money to managing it. I was trying to become a professional actor/model and leave my mark on the world.

One year later (after a New Year’s celebration, naturally) we decided that we were going to stop being “OK” with barely making it and instead set our intention to becoming better…in every area of our lives.We devoted our television time to reading books together. Instead of eating out, we made dinner for one another. Instead of being scared, we encouraged each other to take leaps of faith. We pushed each other out of comfort and into a reality of growth/change/enlightenment/ passion and, best of all, abundance!levis_ad_1

That year after taking action towards our goals, I booked the worldwide Levi’s campaign for both TV and print (billboards, retail stores, etc.). We went from scraping by to tens of thousands of dollars coming in faster than we could spend it. I thought it would never end. We had finally made it! We were rich!!

Within one year, we went from being “rich” to wondering where all the money had gone. What had we done?! How could this happen? Where did we go wrong?

What I realized is that I stopped doing the very things that had created this wealth. I stopped growing. I had become comfortable.

In the last twenty-two years I have made millions and lost millions, and what I have realized is that life is truly a journey of lessons. Take pleasure in learning the ups and downs. Take chances or you will always look back and wonder, “What if?” Fear is the thief of dreams; don’t let it steal yours!

I wrote this book to help you not make the same mistakes I did and also to encourage you to take action to build your dreams.


Don’t waste one day! It might be your last.
You have a choice every day you wake up—it’s
either going to be a bad day or an AMAZING DAY!
Choose Amazing!




“Eric’s book is a must read for anyone and everyone who is wanting to become financially free. He has put not only the strategies for creating wealth, but he has eloquently dealt with the mental and emotional issues that so often hold people back from doing what they know needs to be done.
Congratulations Eric, you have a winner here and im sure you’ll inspire people across the planet to create wealth.”

– Jim Bunch, CEO, The Ultimate Game of Life

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